JoãoCarapeto
I connect business needs with technology and operations, turning complex requirements into structured projects, scalable operating models and solutions people actually use.
I build things that keep working without me.
Scalable models, adopted tools and teams that run on their own. That is the measure I use for every project.
Project and operations leader with 14 years in project management and 20+ years in digital. I structure and scale multidisciplinary operations, bringing together project management, technology, data, digital operations and creative teams in multi-stakeholder, high-demand environments.
I work AI-first. Before I design a process, plan a project or create anything, I start by asking what AI can do in it: where it speeds up execution, where it improves the process and where it raises the quality of the delivery. Then I build the workflow around that, keeping people focused on judgement, decisions and the work that needs them.
Today I oversee operations, technology and client delivery at Global AD, a B2B digital marketing and communications agency, applying AI and data to real business operations. Over the years I have led digital projects and operations for companies across industrial, financial, energy and consumer sectors.
In numbers
- 20+years in digital
- 14years leading projects & operations
- ~60people in the organisation I run operations for
- 3countries lived and worked in
How I work
AI first, by default
Every process, plan or deliverable starts with one question: how can AI move this forward? I redesign the work around the answer, cutting execution time and improving what gets delivered.
From loose problem to executable plan
I turn loosely structured problems into plans with clear scope, priorities, owners and delivery tracking.
Risks seen early
I focus on risks and dependencies and spot early where a project might stall, before it becomes expensive.
Adoption, not just delivery
A solution counts when people use it. I follow through until the work sticks, including training teams to work with AI in their daily routines.
Three perspectives
Business, operations and product/technology. I build prototypes, work with data and automation, and talk directly with engineering.
Skills & Tools
Skills
AI & Data
- AI-first Workflow Design
- Generative AI
- LLM-enabled Workflows
- AI Agents
- AI Adoption & Enablement
- Prompt Design
- Data Platforms
Project & Delivery
- Project Management
- Delivery Management
- Agile & Hybrid
- Scrum
- Kanban
- Scope Management
- Estimation
- Capacity Planning
- Risk & Dependency Management
- PMO & Governance
Operations & Transformation
- Operating Models
- Squad Model Design
- Process & Workflow Design
- Change & Adoption
- Digital Transformation
- KPIs & NPS
- Pricing & Team Sizing
Product & UX
- Discovery
- Requirements Gathering & Analysis
- Solution Design
- Prioritisation
- Information Architecture
- Wireframing
- Prototyping
- Usability Testing
People & Stakeholders
- C-level Stakeholder Management
- Cross-functional Leadership
- Leadership Development
- Remote Team Leadership
- Vendor & Partner Management
Methodologies
- Design Thinking
- Double Diamond
- Lean Startup
Languages
- Portuguese
- English
- Spanish
Tools
AI Tools
- Claude
- ChatGPT
- Gemini
- Midjourney
- Nano Banana
Build & Prototyping
- Next.js
- Supabase
- Vercel
- Lovable
- Claude Code
- GitHub
- GitHub Actions
- Docker
- PostgreSQL
- SQLite
Data Tools
- Google BigQuery
- Looker Studio
- Google Analytics
- Google Sheets
Project Tools
- ClickUp
- Basecamp
- Smartsheet
- Trello
- ActiveCollab
- Runrun.it
- Operand
- Miro
- Google Workspace
Design
- Figma
- Photoshop
- Illustrator
Monitoring & Marketing
- Stilingue
- Buzzmonitor
- V-Tracker
- RD Station
- WordPress
Experience
-
2016 – Present
Project & Operations Manager | COO
Global AD
- Oversee operations, technology and client delivery in a ~60-person organisation.
- Led the transition from a specialty-based to a squad operating model without stopping the operation.
- Lead the use of AI and data in operations.
- Designed processes for briefing, estimation, prioritisation, capacity planning, resource allocation and delivery tracking, plus leadership rituals and KPIs.
- Manage senior internal and client stakeholders, including C-level, translating business needs into project structures, technology initiatives and delivery models.
- Own team composition, capacity planning and pricing of new projects, sizing roles, hours and risks before contracts are signed.
- Take part in consultative sales processes, assessing the operational and financial feasibility of new projects and account expansion.
- Built structures that run without depending on me and developed leaders who now run their own teams.
Selected clientsVale · Gerdau · Klabin · CBMM · ENGIE · Tramontina
-
2015 – 2016
Digital Project Manager
W3haus
- End-to-end digital projects and products for corporate clients in consumer goods, retail, industrial and services, managing scope, dependencies and risks across strategy, creative, UX and technology.
Selected clientsAlelo · Bauducco · Bayer · Coral · Kinder · Melitta · O Boticário · Petrobras
-
2012 – 2014
Digital Project Manager
CUBOCC
- Full lifecycle of digital campaigns and web projects for global brands.
Selected clientsKitKat · Lenovo · Nissan · Reckitt Benckiser · Samsung · Unilever
-
2011 – 2012
Information Architect & UX Specialist
3YZ
- Requirements, user journeys, information architecture, wireframes and usability tests for retail, banking and corporate clients.
Selected clientsBanco Original · Lojas Renner · Panvel Farmácias · RBS TV · Tramontina
-
2003 – 2011
Earlier experience
Portugal & Brazil
- Art direction, graphic design and web design in advertising, design and digital agencies.
Education
Master's in Strategic Design
Unisinos - Universidade do Vale do Rio dos Sinos, Brazil
Thesis on Strategic Design and Scrum in web project processes.
Bachelor's in Graphic Design
UFPel - Universidade Federal de Pelotas, Brazil
Communication Design
UP - University of Porto, Portugal
Academic exchange.
Technical Course in Industrial Design
IFSul - Instituto Federal de Educação, Ciência e Tecnologia Sul-rio-grandense, Brazil